Video Premiere: Fredo Santana “No Hook”

Fredo Santana threatens to harm in his new video for “No Hook.”

Directed by Will Hoopes, the GBE member shows off his expensive jewelry and fly clothes/Jordans. Even with a nicer appearance, it’s still a scary sight when Fredo’s in the cut, especially when he’s firing off menacing bars over production by Lex Luger. In instances where he steers away from the bullshit—“No new niggas, I swear we don’t fuck with y’all niggas/fake niggas, I try to stay away from fraud niggas”—Fredo means business. After all, when you claim you are the best rapper among your friends, you gotta have the ammo to back it up.

Fredo’s debut LP Trappin’ Ain’t Dead is out on October 31.