Travis Scott and Nike Unveil Collaborative Air Force 1 Low
Rapper Travis Scott will be the next hip-hop superstar to release a collaborative silhouette with a major footwear brand. Teaming up with sportswear giant Nike, today La Flame and the Swoosh announce their forthcoming release of their Air Force 1 Low collab.
As part of Nike's 35th Anniversary celebration of the Air Force 1, Nike and the Swoosh create a white, velcro upper customizable Air Force 1 low sneaker with reflective accents on the canvas. Other features of the shoe collab include three different Swoosh logos that are attachable to the sneaker's upper, custom patches with Travis' record label, Cactus Jack, and his grill.
Senior Creative Director at Nike Sportswear, Al Baik, spoke with Nike about the collaborative shoe design for Travis and how it came about, “When we first met with Travis, the first thing he said was, ‘I’m the acid of rap.’ It was a prompt to take a classic but then really trip it out. We brought this idea to life by making the binding around the canvas reflective, so when it hits light, it reflects various colors," says Baik. "At first glance, it’s seemingly one color, but at a different angle, it has layers and depth to it. To mix up the look, the swoosh is Velcro and comes with three different articulations of the Swoosh. Customizable patches are based on his label artwork, and the dubrae is comprised of Travis’ grill.”
Along with teaming up with Travis Scott for the collaborative project, Nike also tapped Don C, Kareem “Biggs” Burke, Errolson Hugh and Virgil Abloh to help recreate the Air Force 1 sneaker in new and updated iterations.
Nike and Travis Scott's Air Force 1 Low will release on Sat., Dec. 2, at select Nike retailers nationwide.
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