Puma connects with The Weeknd once again for another campaign ad. This time around, the Canadian singer stars as the main face of the brand's Ignite Limitless capsule collection.

Kicking off the IGNITE Limitless drops this month is the IGNITE Limitless Hi Tech and Extreme Hi Tech. Amped up with technical tailoring and street-ready dimensions, these bad boys are ready to hit the streets. Visibility is reinforced with 3M reflectivity on the heel and tongue. To keep it water tight, the toe cap is sealed with PU. For that durability factor much needed for your everyday hustle, the mid-foot cage is reinforced with Kevlar protective backing.

Comfort comes from the IGNITE FOAM midsole, PUMA’s proprietary superior cushioning that disperses impact while providing optimal responsiveness and energy return. The protective stability cage plus forefoot strap offers support while the 4-way stretch neoprene clamshell construction provides a dynamic fit with breathable upper materials.

Releasing on Saturday, Jan. 12, the Puma IGNITE Limitless Hi Tech and Extreme Hi Tech will be available for purchase at The PUMA Lab Powered by Foot Locker, PUMA.com, The Finish Line and Nice Kicks.

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