The Weeknd Debuts New H&M Collaboration for Fall 2017
Canadian superstar, The Weeknd, and worldwide retailer, H&M, connect once again for a special limited edition collection, curated by the Starboy. As part of the release, H&M taps the platinum-selling singer for the collaboration's latest campaign for fall of 2017.
The brand new collaboration will be compromised of an 18-piece collection. Featuring a wide variety garments for the fall season, the new collection is compromised of—parka coats, varsity jackets, bomber jackets, hoodies, crew neck sweaters, graphic t-shirts and much more. The second collection from the Swedish retailer and The Weeknd will include several garments with the signature XO branding. A few of the stand out pieces from this season are The Weeknd's burgundy and black varsity jacket with XO branding on the front and a graphic image of snake and lion on the backside.
The Weeknd spoke recently with the global retailer about his latest collaboration with H&M and the direction of the new capsule, “Once again I’ve selected my favorite pieces from H&M’s collection, and because we’re moving into Fall I’ve put the focus on sweats and hoodies. I was so happy with the first collection, I wanted to put my stamp on the pieces even more. We’ve been much more playful with the logos and graphics on many of the pieces, and I love the sense of identity that runs through the collection. This collection is the same as with everything that I do – it’s about the right detail, and a total feeling of authenticity.” says The Weeknd.
The brand new 18-piece collection from The Weeknd and H&M will release worldwide at H&M retailers and online Thurs., Sept. 28.