The Weeknd and Puma Unveil XO 2.0 Footwear and Apparel Collection
Puma and The Weeknd are back at it again with a brand new collection for spring and summer of 2018. Following the highly anticipated second Puma XO collection launched last year, Puma's new line with the Canadian singer will consist of new Parallel shoes and two individually curated apparel drops.
The second Puma XO collection boasts is inspired by The Weeknd's travels to different corners of the world. Incorporating vibrant rich colors, premium materials and handcrafted pieces, the collection is a mashup of cultural influences from East to West. Taking cues from the design concept known as “Tibetan Tribe,” the new offering is hand-crafted with a contemporary appeal, authentic graphics, unique embroidery and color washes. Tribal cats and unique graphics can be found on the back of key pieces with high quality execution.
The first drop of the collection will also include the next generation model of the Puma XO Parallel. Constructed with a soft suede and smooth leather overlays, the Parallel 2.0 has refreshed look and heavy duty feel.
The brand new Puma XO drop 1 will launch in stores on March 8 at select Puma retailers and online at puma.com.
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