Over the summer, Roc-A-Fella Records co-founder Kareem “Biggs” Burke launched a special West Coast pop-up shop in celebration of the 20th anniversary of Jay Z’s classic debut album Reasonable Doubt. Now, looking to bring the successful pop-up to the East Coast, Biggs has tapped curator Anel Pla and Fancy.com to help with the launch of Reasonable Doubt pop-up in New York.

Bringing those early '96 Roc-A-Fella vibes, Biggs will host his New York pop-up at the legendary D&D Recording Studios from Oct. 20 – Oct. 23 from 11AM - 7PM. The New York City Roc96 exhibition pop-up experience will focus on Jay Z and Premier’s early experience at D&D Studios. Reasonable Doubt and Fourth of November merchandise will be for sale as well as our other collaborations with luxury brands and Japanese lifestyle specialists.

New Reasonable Doubt collaboration merchandise will be unveiled and to take the celebration a step further, Fancy.com has produced five innovative and luxurious brand collaborations including ISHU, LSTN, VNYL, Curioos, and Moreca Atelier. Each pays tribute to Reasonable Doubt. The Limited Edition ISHU Scarf, which comes in a signature box, features the groundbreaking ISHU Anti Flash Technology designed to block flash photography, giving you back control of your privacy. Other items include a unique Reasonable Doubt vinyl turntable by VYNL, artwork and print-outs by Curioos, which resemble images of JAY Z, the album’s cover art and a custom luxury duffle bag with the tag-line “Can’t Knock The Hustle” by Moreca Atelier.

The Reasonable Doubt pop-up will be located at 347 West Broadway (btwn Grand and Broome), and will be open from Oct. 20t – Oct. 23 from 11am- 7pm. Entry tickets can be pre-purchased at fancy.to/roc96pre which can also be used towards purchasing items at the pop-up. Every pre-purchase ticket comes with a credit towards a T-shirt.

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