Today, The North Face launched a global campaign to inspire a generation of new explorers, and they got some help from big names in hip-hop.

To help celebrate North Face's New Explorers campaign, the company will release a series of short films featuring musicians, athletes and activists, including Pi’erre Bourne, snowboarder Jess Kimura, filmmaker Jimmy Chin, activist Mikhail Martin, rapper Princess Nokia and more.

The campaign will continue the brand's decades-long motto – that exploration changes lives – which The North Face has highlighted through product innovation, athlete expeditions and mentor programs like the Explore Fund. Now, The North Face is reaching beyond the physical to expand the definition of exploration and giving a new generation the inspiration to do the same.

In addition, The North Face will partner with notable New York City musicians this fall for pop-up performances in the city that will encourage fans to get outside of their comfort zone. The first of three performances will feature rapper and producer Pi'erre Bourne and a re-release of the brand’s iconic 1996 Nuptse Jacket.

Check out The North Face's New Explorers campaign with Pi’erre Bourne and Princess Nokia in the videos below.


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