Adidas' Ultra Boost sneakers have proven to be a success for the German sportswear brand and with a new year in the horizon, the Three Stripes plans to continue pushing the acclaimed silhouette with a forthcoming release of the Ultra Boost 3.0 in multiple colorways and iterations.

Returning in a slew of colorways, the brand new iterations of the Ultra Boost 3.0 will feature adidas’ signature Primeknit material on the canvas of each shoe as well as the brand’s innovative Boost technology on the midsole.

Debuting the Ultra Boost 3.0 version in white back in early December, adidas looks to bring a few new and appealing colorways to retailers by early next year. New colorways of the Ultra Boost 3.0 will include the olive green model, oreo iteration, royal blue and more.

Hitting select adidas retailers on Sunday, Jan. 1, the new colorways of the Ultra Boost 3.0, will more than likely retail for a suggested price of $180. Look for retailers such as Finish Line and Foot Locker to carry the new and improved version of the Ultra Boost this weekend.

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