Kanye West’s Yeezy Season 4 Sales Soar Past His Prior Collections
The Yeezy Season 4 runway show may have had a few crucial flaws, but that isn't impacting business, as TMZ reports that the collection is already Kanye West's most successful to date. After debuting the line in September, first month sales have reportedly increased by 35 percent over the same period for Season 3. What's more, that figure doesn't even include sales on Kanye's Yeezy shoes, which have taken the sneaker world by storm. His Boosts sold out in four minutes flat.
Kanye has long spoken to the obstacles he's faced in the fashion world, saying that he hopes to one day create clothes that are accessible to everyone, regardless of budget. Success then, regardless of how incremental, will lead to greater opportunities, which should allow Kanye to better reach his goals.
If the Yeezy Season 4 Show is any indication, Kanye still has some logistical aspects to learn, as the ambition of the show proved too great for the models hired. Stella Bugbee, Editorial Director at New York Magazine’s The Cut, and others documented the scene where models were fainting from the heat. “This is shameful and horrible and I regret coming,” she wrote after witnessing a model fall. “Honestly Adidas should be ashamed.”
Kanye later acknowledged the criticism, saying, "I want y’all to look at it with your eyes and not your ears. When you the LeBron, if you don’t bring home that ring it’s your fault.”
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