National sportswear retailer, Footaction, tapped rap vet E-40, R&B singer Omarion, rapper Casey Veggies and R&B singer B.J. the Chicago Kid for its new digital docuseries, “Footaction Free Flow,” that brings together the industry’s top musical acts from multiple generations in an unfiltered discussion about today’s hottest topics.

In the first installment of the “Footaction Free Flow: Fly Style” series, the video follows the quartet as they embark on a cross-country journey from New York to the West Coast. The artists bring viewers behind the curtain as they discuss their past travel experiences, how they stay fresh on the road and what the California culture means to them. Aligning with the theme, the 40, B.J., Omarion, and Veggies speak about how they plan to spend their last big trip of the summer, what they like most about traveling to the West Coast, their upcoming projects, and how the grind of the music industry has changed over the years – all while rocking the newest styles available at Footaction stores.

"Footaction brought together a great crew to talk about style, travel and the music industry, and being the OG of this young group was an honor,” said rapper E-40. “Omarion, Casey and B.J. are talented, respectful and down-to-earth. I had a great time choppin’ it up with them about how the music industry has changed over the years, and trust this won’t be the last time we work together as I would love to combine forces in the studio sometime in the near future."

Footaction's latest campaign is set to release additional installments later this year. Make sure to head over to to check out all of the latest styles from the national retailer and expect more drop video content to come.

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