Big Sean Stars in Puma’s RS-0 Sound Campaign

Today, Puma unveils its latest RS-0 iteration with the help of their brand ambassador Big Sean. Introducing a rebooted RS design, Puma strips down the shoe to its basics to deliver a modern twist on the iconic running shoe.

Inspired by music and today's pop culture spectrum, Puma presents the new RS-0 Sound. Taking cues from 1980's drum machines, music videos and bright colored fashion, the sneaker features diverse colorways and a unique color block design. With added loops, sleek lacing system, subtle perforations on the vamp, a tonal embossed Formstrip and bright colored padded inserts, the shoe offers a retro look with a futuristic vibe. The R-System logo puts the finishing touch on the tongue and outsole.

The Puma RS-0 Sound will be available in limited quantities starting tomorrow Sat., July 28. The sneaker will also make a worldwide splash on August 16 on puma.com and at select global Puma retailers.

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