Today, adidas Originals announced the start of their #ImaginedBy campaign, an ongoing series of activations inspired by the adidas Originals silhouette, the ZX Flux.

The #ImaginedBy concept—anchored by the ZX Flux sneaker and its limitless creative potential—amplifies the power of artistic expression and imagination, and will consist of a series of projects #ImaginedBy friends, partners and fans of adidas Originals. To kick off the Three Stripes campaign, adidas reached out to longtime collaborator Big Sean, who was chosen as the first creator to imagine how the series would first come to life.

The #ImaginedBy campaign and Big Sean, together with The Sean Anderson Foundation and adidas Originals, landed on establishing a creative space that would emphasize the power of artistic expression and all the positive possibilities it offers. By tapping into Big Sean’s imaginative spirit, his passion for music and his love for his hometown, “The Sean Anderson Studio of Infinite Possibilities” opened last week at his alma mater, Cass Tech High School in Detroit, Michigan.

To get more in-depth feel of the new partnership between Big Sean and adidas check out the short film below that captures the essence of the #ImaginedBy campaign.