The Atlanta Hawks are towering over the rest of the NBA's Eastern Conference--at press time, they were fully eight games ahead of LeBron James and the second-place Cleveland Cavaliers. But there's always room for improvement, so the savvy franchise has turned to the only Atlantan who can truly put them over the top: 2 Chainz. In a new promotional video for the team, the rapper is depicted as the CEO, and whether interim or not, we can be sure that his reign would bring banners to the gym. Promising to do things, ahem, differently, the rapper spins menacingly in his chair and lays out his simple thesis, punctuated with a prolonged "TRUUUU."

In addition to the Hawks video, Mr. Chainz made his way into some living rooms last night with his appearance on The Nightly Show With Larry Wilmore to discuss, among other things, the controversial Starbucks policy to engage customers on matters of race. The initiative, which hopes to spark a dialogue between Starbucks customers and baristas about race relations in a time of social and political tumult, has been widely criticized. You can watch that video--and witness the artist formerly known as Tity Boi and his fur in all its splendor--down below.

2 Chainz' last full-length release was 2013's B.O.A.T.S. II: Me Time, which was led by the Pharrell-featuring single "Feds Watching."