Like Kanye West, Pharrell and more in the past, there's a new wave of producers who are crafting music for some of hip-hop's elite while also establishing themselves as artists. Here are their stories.
The summer isn't over quite yet but Fabolous is already planning his escape for the winter. Fab threw it back with his standout The Young OG Project and does the same for the "Gone For The Winter" window. Doing his best Tupac Shakur impersonation, Fab re-enacts scenes from the film Juice which finds the baby faced MC toting guns and playing a menacing role we're not accustomed to seeing
Kanye West has been slowly unleashing Yeezy season since the dawn of 2015, with his latest unveil being the new single "All Day" which he recently premiered during a rousing performance at the BRIT Awards. The new track, produced by Velous and French Montana, shows a different, more familiar side of West than his upcoming album's previous releases "Only One" and "FourFiveS
In hopes of bolstering his roster, French Montana has added Velous over to Coke Boys. The singer/rapper/songwriter was featured last year for The Break and since has elevated his stock.
After his video "Pretty Girls" was picked up last year by MTVU, he's worked his way up to earn himself spot with French's Coke Boys which already features Chinx Drugs, Lil Durk, Cheeze & Flip.
Produced by Vinylz and DJ SpinKing, "Adult Swim" gathers Tyga, A$AP Ferg and Jeremih for a surefire hit in the club. Using all kinds of swimming techniques, these guys make sure they dive in very deep, if you get their drift.
Check it out above...