Phora Vows to Give His Lady “Loyalty” in New Video

Phora is just a few days away from giving us his anticipated Yours Truly Forever album, and building up more of the hype, he's releasing his "Loyalty" visuals. The new music video finds the Warner Bros. signee inside of a dark, empty venue where he sings praises to his woman.

Phora can be seen reflecting on the goodness of his leading lady, as she wanders throughout the location for the George Orozco-directed video. If you recall, Orozco has worked with Phora on some of his music videos in the past.

While the beauty keeps things coy for her cameo, the Los Angeles native makes sure to embrace some of the artistic lighting while he serenades her over the Anthro-produced track. "Loyalty" serves as the final music video for his single releases before his album release.

The "Rider" vocalist will be releasing Yours Truly Forever on Friday, Aug. 18, which comes towards the end of his headlining tour as well. The album contains 16 tracks with only one guest feature from Tiffany Evans on the final record, "When It's Over."

Watch the official visuals for Phora's "Loyalty" record in the video below, and stay tuned for his new album to release this Friday.

See New Music Releases for August 2017