Phora season is coming. Recently, the Warner Bros. signee pulled up with a new video for "Numb," a smooth and introspective new single from his forthcoming Yours Truly Forever album. Peep it for yourself below.

In the new George Orozco-directed visual, all of the focus is on Phora, who finds himself reflecting on a failing romance as he paces back-and-forth in an empty room. His literal isolation reflects the loneliness he feels inside as someone who's "crossing out" his exes and "exing" out all his losses.

"We always seem to run from those that love us the most/And we never open up because we scared to get close/We running from the past and we numb ourselves hoping that it lasts/Cause you left me when I needed you most," he spits on the track.

"Numb" follows the release of Phora's video for "To the Moon," which the California artist dropped about a month ago. That video is pretty much the exact opposite of "Numb," as it  finds Phora lounging on a beach with his lover instead of alone in an abandoned room. Both tell the story of Yours Truly Forever, which drops on Aug. 19.

Phora's currently in the midst of his Yours Truly tour, which began last month. Check out Phora's new video below.

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