Nike Signs Partnership With The NBA
A few months back, adidas, the current NBA on-court and off-court merchandiser, announced that it would not renew its contract with the NBA after the 2017-18 season. Stepping in as the future merchandise provider for the NBA will be Nike.
The announcement of the partnership between the NBA and Nike came to no surprise as the Swoosh and Under Armour were the top two contenders for the official on-court apparel provider. The partnership between the NBA and Nike will also be centered around the biggest events of the NBA such as the NBA All-Star game, NBA global games, the NBA Draft, NBA summer league and NBA 3X. On top of becoming the on-court provider, Nike will continue to serve as the apparel provider for the USA Basketball team.
Look for Nike and the NBA to start dropping teasers of the upcoming merchandise more than likely next year. Stay tuned with XXL for more news surrounding this news.