On Monday (December 3) Luther Campbell announced that his company, the Luke Entertainment Group, will be publicly traded on the Nasdaq exchange pink sheets under the stock symbol LKEN. The company is comprised of a digital media arm, a sports management division and an independent music division. Shares will begin trading in this month. Luke, who will serve as chairman and chief creative officer, has appointed internet entrepreneur Victor Nappe as CEO. Nappe has consulted for Fortune 500 companies and has chaired e-commerce advisory panels for the U.S. Congress, Kaiser College Business School and others. “The Luke Entertainment Group going public is an important milestone for Hip-Hop music,” Luke said in a statement. “The Luke Entertainment Group will be an example of the influence Hip-Hop music has on the economy and how our culture directly impacts technology and consumer spending. This will also serve as an opportunity for me to teach the Hip-Hop culture the power of investing, as many people are probably unfamiliar with Wall Street and how it can help improve your long term wealth.”

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