LeBron James and Nike are now in partnership until the end of time. In a tweet by ESPN’s Darren Rovell, the sports business reporter announced that the two-time NBA Champion signed a lifetime deal with the Swoosh.

This marks the first time in history that an athlete signs a lifetime deal with a sportswear brand. LeBron, who signed with Nike in 2003, is currently on his 13th signature sneaker with the Swoosh and is unquestionably one of the biggest profit makers for the brand. Topping previous blockbuster deals by NBA players James Harden and Stephen Curry with their respective sportswear companies, LeBron has now changed the game of sponsorships.

Stay tuned with XXL to get all of the last minute updates on LeBron James’ newest contract deal with Nike.