Key!, one of the former founding members of Atlanta's Two-9 collective, has been branching out and doing his solo thing lately. Most recently, Key! released an EP entitled Give Em Hell along with fellow up and coming Atlanta rapper OG Maco in July, and now Key! is back with a visual for the title track of the EP. The video for “Give Em Hell” finds the Atlanta wordsmith in the streets of NYC, rapping over bouncy, sparse production, all while delivering a raucous rhymes and a chant-like hook. The black and white visual adds to the menacing nature of the track.

Download Key! and OG Maco's Give Em Hell EP here, and check out more info on Key! here, on our "The Break" feature.