British Knights’ Dr. Romanelli On Reviving The Famed Footwear Brand
Dr. Romanelli: I’d been talking to Scoot[er Braun] and his company for about a year, talking about doing something interesting and innovative in the footwear space. So we had been brainstorming different concepts for different brands, and this one he presented to me. I guess he had connects with the BK family and I was brought in as the in-house doctor to make sure it was on trend and that the comeback made sense.