Since he started popping up on the radars of bloggers and some Queens residents at the turn of the decade, Action Bronson has been noted for his proclivity to rhyme about food.  Now, a full television show based on his F*ck, That's Delicious web series is due to premiere on Vice's new TV channel. Today the trailer arrives.

The trailer for the new TV show opens on an encounter with the actor Henry Winkler (Happy Days, Arrested Development), who's incredulous about Bronson's career change. "Have you always rapped?" Winkler asks. When Bronson replies that he only began taking the art form seriously about six years ago, the actor is stunned. "It just came to you?" he asks, "You're just standing there making an egg and you think, 'Oh my God, I'm rapping about the egg'?"

The clip goes on to find Bronson in a variety of ridiculous scenarios, including signing an eager fan's pizza crust, being suspended in the air in a wind tunnel and riding jet skis across international waters.

The former chef has slid the name of many an exotic dish into his music, and as he's become increasingly successful, that intersection has become an even bigger part of his brand. The series "F*ck, That's Delicious" soon cropped up, following the hefty rapper to a variety of locales as he tries the important local dishes and speaks with the people who prepare them.

The show premieres in full on March 3 at 10 p.m. EST on VICELAND. Watch the trailer in its entirety above.

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