Swizz Beatz and Reebok Unveil the DMX Series 2000

Today, Reebok Classic launches the SwizzBeatz 2018 DMX Series 2000, curated by the legendary producer. Celebrating Swizz's artistry and his game-changing music in the genre, the silhouette takes a page from Mr. Showtime's career with its disruptive and ambiguous look.

The 2018 Swizz Beatz DMX Series 2000 collection features a variety of sneaker colorways. Constructed with a neoprene upper and an unorthodox lacing system, the sneakers boosts a chunky midsole featuring pearlescent material and Reebok's signature DMX cushioning.

For the launch of the shoes, Reebok invaded Swizz's home to give fans an inside look at where the super producer finds his inspiration. “I wanted to do something with Reebok that was different than what we’ve done together in the past," said Swizz. "I wanted to celebrate the “disrupters” a.k.a. the Disruptive Kind on all levels."

Reebok's visit to Swizz's house was accompanied by a photoshoot that highlights Swizz's personal style and the newest colorways of the 2018 DMX Series 2000.

The white Reebok SwizzBeatz 2018 DMX colorway is available now on Reebok.com for a suggested price of $140. Look for the orange colorway of the sneaker to release on Fri., August 3.

The white SwizzBeats 2018 DMX colorway is available on Reebok.com today for $140, with an orange colorway dropping Friday, August 3rd.

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