Smokepurpp is set to release his new mixtape DEADSTAR in May. As fans patiently await the project, the Florida rapper adds to the hype by dropping a trailer for the tape. The short clips features shots of Smokepurpp at a strip club and staring at himself in the mirror.

The Alamo Records artists hopes the DEADSTAR mixtape will be next step towards achieving his goals. Smokepurpp has plans that stretch far beyond the confines of hip-hop.

“[My goal is] to have a No. 1 record, get my heart broken, drop a No. 1 album and then after that it goes everywhere from there,” he told XXL. “I’m not only a rapper, I’m an entertainer. I want to do everything. I want to do commercials, endorsements. I want to design.”

Smokepurpp believes he has the tools to accomplish his goal. The rapper feels like he’s building a persona and brand that can provide him with staying power.

“You gotta do a lot more than rap,” he said. “Rap is not just rap. If you don’t have an image, you’re not capturing nobody’s attention. So if you’re rapping to rap… sometimes it works. I’m not saying it doesn’t, I’m not knocking anybody, but if you don’t have an image or something that makes people wonder, ‘Yo, who is this guy? Where’s he coming from? Why does he look like that?’ Stuff like that stands out.”

Watch the trailer for Smokepurpp’s DEADSTAR mixtape below.

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