PRhyme Captures the Essence of Hip-Hop in ‘You Should Know’ Video
Fans of boom-bap rap can rejoice as PRhyme continues their run with a visual for "You Should Know." With Dwele in tow, Royce Da 5'9" keeps things gritty by spitting bars inside of an abandoned, run down warehouse while DJ Premier does his cutting and scratching in a room surrounded by old-school televisions. Directed by Shomi Patwary, who lists A$AP Rocky, Beyonce and the Clipse amongst his many high-profile clients, the visual matches the hard sound of the record. With graffiti artists, MCs spitting aggressive rhymes and DJs cutting and mixing, "You Should Know" captures the essence of hip-hop. Check out the clip above.
Released back in December, PRhyme was well-received by both fans and media as the rapper and producer chose to stick to the formula that got them this far in their careers instead of straying from their sound. The duo just wrapped up an extensive 26-date tour that took them all over the country. The two-man crew dropped numerous visuals for the project and went on an aggressive promotional campaign to make sure the album was everywhere. PRhyme's album was a refreshing sound for fans of Preemo and Royce. The perfect alternative for listeners who are tired of juvenile lyricism, mud sippers and unintelligible hooks, PRhyme was full of rewind-worthy bars and some of Premier's best production in years.
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