During his keynote speech at Midem in Cannes, France, Lyor Cohen announced that his new label 300 has joined forces with Twitter in order to create A&R tools that will benefit the whole music business.

“In the modern A&R business we are all looking for talent in various places, and certainly Twitter is a terrific place to look at talent,” said Cohen. “If you want to get signed, you have to engage with Twitter, and of course YouTube, and we’ll be looking to try and develop tools that the rest of the music community can utilize.”

Cohen’s keynote marked the first time that the music industry exec publicly talked about 300.

“The mission statement is to create a lasting reputation for high quality and artist development,” explained Cohen to an audience that included longtime U2 manager and this year's Billboard Industry Icon honoree, Paul McGuinness.

[Via BillBoard]