Hare Squead is keeping it cool in their new video for "Pure." The Irish R&B group who was featured on GoldLink's At What Cost album from earlier this year dropped off their new Kill Farrell and Armin Druzanovic-directed video with soft neon colors that features them dealing with girl issues, each in their own way. Whether it's shooting pool, thinking in a hotel room or endlessly driving, they each find time to try and understand what went wrong and where.

It's refreshing to see groups like Hare Squead delivering quality music. One thing in new music in 2017 that's been underrepresented, compared to the '90s especially, is the R&B group. With the rising popularity in older groups like New Edition and TLC, there seems to be a select few who are bringing the trend back, like Hare Squead and The Trp.

You can watch the video for "Pure" below.

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