Big K.R.I.T. Says He Left Def Jam After Understanding His Worth Beyond Rapping
When Big K.R.I.T. released 12 freestyles in 12 hours back in July, he used the occasion to announce that he was no longer signed to Def Jam, writing on Twitter the next day, “And at this moment right now, I want to share with you, that I am no longer with Def Jam. It’s officially MULTI til the Sun die.” Sitting down with Sway recently, Young Krizzle explained the departure, saying that he realized his value extends way beyond rapping.
"When you young all you want to do is be on the radio and all you want to do is get a contract, get a deal," he says above. "But once you get those things you normally don’t realize what’s next. The next step. Me, I had the kind of team and people around me that didn’t mind telling me the game. I graduated from being just a rapper to understanding production and understanding my worth and how those are separate entities. And I graduated from that to MULTI, the branding of such. And then becoming a businessman. Now, understanding my worth, partnerships, not necessarily just signing as a rapper because I bring more to the table. I know how to direct the artist to the right records, how to produce, put them in the right space and help them create their narrative and be comfortable with it."
K.R.I.T. as well talks on his stirring BET Hip Hop Awards performance and freestyles for the radio host. Watch his full interview up above.
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