Mass Appeal

What happens when you make an album with one of the greatest and most elusive rappers of all time while your friends are still in high school? You keep your head down and go back to the drawing board. At least that's what Bishop Nehru is doing following his unlikely collaboration with MF DOOM...

The bond between a father and his daughter can't be broken, no matter how long tour life keeps Fashawn away from his baby girl. In the video for "Higher," a cut from Mass Appeal debut Ecology, Fashawn gives an intimate look into his life as both a father and a rapper...

Related: Review: Fashawn Spreads His Message of Hope on The Ecology Listen to Fashawn Feat. Nas and Aloe Blacc, "Something to Believe In" Fashawn Was Warned Not To Sign With Def Jam Fashawn Wanted To Give Up On Rap Until Nas Called Him

Fashawn's long awaited album, The Ecology, finally gets a Feb. 24 release date and the Mass Appeal-signee let go of the second single from the LP, "Guess Who's Back." With Beewirks behind the boards, Fashawn makes it known that he's back to take over the game ...

Jay Z was never really a coke rapper. He was also never really the club rat, the jeweler's best friend, or the menacing kingpin. What he was was a carefully constructed latticework of all those things, borrowing bits and pieces of other archetypes and putting them over the day's most forward production...

Cause and effect is a funny thing--such a simple train of thought can get derailed, distorted, and dismantled altogether. Young Thug is having none of that. "If I like it, I cop it" should be etched into the back of our eyelids until we die, a pledge to follow our desires and fulfill our dreams...

The legendary DJ Premier will be venturing into the world of apparel by launching Gang Starr clothing line.  Preemo along with the late great Guru, formed the iconic collective known as Gang Starr, a group that brought us classic hip-hop cuts such as "Mass Appeal," "DWYCK,"Check The Technique" and other timeless records that will live on forever...

Nas is moving rather quickly with his latest endeavor consisting of his new imprint, Mass Appeal Records. After starting the label in May, Nas was able to nab Boldy James and Fashawn to bolster his label. Now, he'll be releasing a compilation album featuring the likes of himself, Boldy James, Bishop Nehru, and Fashawn, according to the label...

Nas' imprint Mass Appeal continues to grow and blossom. After signing Boldy James, Nas finally made his signing with 2010 XXL Freshman Fashawn official. This signing marks as Nas' second move to his label. The lyrical marksman has been itching to drop his sophomore project The Ecology for some time now...

When Jay Z declared that there were new rules to this music industry, he wasn't kidding. King Hova's deal with Samsung to release his Magna Carta...Holy Grail album made his project platinum in a day, and forced the RIAA to redefine what constituted a sale in an ever-shifting business landscape...

RIP Mass Appeal magazine.

In the new Mass Appeal cover story, Jim Jones goes in depth about growing up with his mother in the cocaine era...