Reebok Teams Up With Lemar & Dauley for Limited Edition Capsule Collection

Reebok is set to bring back the vintage feel with one of their latest collaborations which focuses on the rich history of the brand in the sport of basketball. From the brand’s start in the sport in the early 80’s, Reebok has helped define the basketball landscape with groundbreaking footwear and by sponsoring some of the game’s most inspiring athletes.

For spring/summer 2016, Reebok Classic has teamed up with the high impact streetwear brand, Lemar & Dauley, to deliver a unique footwear and apparel capsule collection. Focusing on the brand’s rich 90’s basketball heritage, the designs feature iconic Reebok athletes Allen Iverson, Shawn Kemp, and Dominique Wilkins. However, rather than placing images of these legends against a typical basketball backdrop, Lemar & Dauley reinterprets them as “Basketball Gods” and tells a unique story throughout the collection. Utilizing engineered prints and cut lines on elevated fabrics and reflective detailing, the collection delivers a fresh of breath air into the retro basketball landscape. The brand new collection offers an innovative and fresh look for both brands and adds to long ands rich history of the athletic brand.

The Reebok x Lemar & Dauley capsule collection will launch on Friday, Mar. 25, 2016, just in time for Easter Weekend. It will be carried exclusively at Lemaranddauley92.com and at VILLA retail Locations.

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