Mac Miller’s ‘The Divine Feminine’ Album Nabs No. 2 Spot on Billboard 200
Last week, Mac Miller dropped his fourth studio album The Divine Feminine, and it's been critically praised across the board.
A week later, his album's grabbed the No. 2 spot on the Billboard Top 200 behind Drake's Views. Mac sold 48,000 copies first week, 32,000 of which were traditional album sales with the rest coming from streams. It's the Pittsburgh rapper's fourth straight album to land in Billboard's top five.
In comparison, Mac's 2015 album GO:OD AM sold 87,000 copies first week, 73,000 of which were from traditional album sales.
It's been interesting to chart how Mac's been received by the hip-hop community since his debut album Blue Slide Park in 2011. That album was panned across the board, yet it sold 145,000 copies first week, marking the biggest opening week for an indie rap act since Dogg Food in '95. His next album Watching Movies With the Sound Off sold 102,000 copies first week, a significant decrease from the first album but an impressive number nonetheless. It was also critically acclaimed.
So as Mac's music becomes more popular amongst rap heads, he's seen his sales decrease. Why is anybody's guess; rap fans are notoriously stingy, and though Blue Slide Park was more pop-rap orientated, Mac's since seen his style shift into more lyrically dense techniques. The Divine Feminine is something else, though, filled with more R&B-type tracks than Mac has ever done.
The onset of streaming might be another factor as to why his album sales have slid over the years. As Spotify, Apple Music and TIDAL become more popular, fans have less incentive to shell out $10 bucks on iTunes when they already pay that monthly rate on one of the aforementioned services. In turn, artists are seeing their album streams catch up to their traditional album sales—and that's a good sign for streaming services.
Stream Mac's The Divine Feminine LP right here, and congrats to Mac on his top five-charting album.
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