Lifted Research Group, affectionately known as LRG, announces 9th Wonder as the new Director of Creative OutReach and Business Development. Being preeminent supporters of music and culture the partnership seems to be centered around the hip-hop community. LRG had to say of 9th Wonder "He has been not only a major supporter of our brand for over a decade, but someone that has long been considered part of the LRG family." LRG has always been concerned with quality, within the brand itself and the relationships they cultivate around them. This is sure to be an interesting partnership with 9th Wonder's status and leadership within the culture.