Roc-A-Fella Records Co-Founder Kareem "Biggs" Burke appealed to every hip-hop heads inner nostalgia when he opened a pop-up shop in Los Angeles in June, selling Reasonable Doubt posters, tees and headwear in celebration of the albums 20th anniversary. Now, Burke's Fourth of November brand will be taking things a step further as he has partnered up with StockX to take the limited-edition merchandise public, PR Newswire reports.

StockX had originally launched as a sneaker resale market but expands into apparel with his new announcement. "From the day we began working on the 'Stock Market of Things', we've been searching for the next 'thing' -- the next high-demand, limited-edition product we could launch on our exchange," StockX co-founder and CEO Josh Luber said. "We are honored to have the opportunity to work with Biggs and Fourth of November to launch the world first consumer-goods IPO with exclusive merchandise from perhaps the greatest hip hop album of all time."

Dan Gilbert, founder and chairman of Quicken Loans and majority owner of the Cleveland Cavaliers, Eminem and his manager Paul Rosenberg are also investors in StockX. "What I loved most about StockX was the 'bid/ask' trading platform that allows buyers to place bids and sellers to place asks, which essentially supports entrepreneurship on a global scale," Biggs said. "To commemorate the twentieth anniversary of Reasonable Doubt I told Jay Z I wanted to do something special that would capture the enthusiasm of our fans with the platform we built together while showing the impact Reasonable Doubt has on the world with millennials. After product seeding key influencers and celebrities at our last event, it created a buzz in the market place which led to this partnership and the world's first consumer-goods IPO."

For further details and quotes, visit PR Newswire.

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