Hot 97’s Ebro Chooses Creative Over Corporate In New Position

In the midst of starring on Hot 97's upcoming reality show This Is Hot 97, Ebro Darden who served as both the station's program director and an on-air talent, had to relieve his corporate duties for his new creative role. Stating that he was ultimately told to choose between his two positions, the long-time employee went with the entertainer route.

In a press release Ebro commented, "Fortunately, I have had tremendous success doing both on-air and PD roles, and EMMIS let me choose where I would be happiest. Mornings, TV and assisting in programming makes sense with everything HOT 97 and I have happening today, so I chose creative over corporate. See you all at 5a tomorrow."