Gee Roberson, Co-CEO of the production and management company Hip Hop Since 1978, has just signed on to become the chairman of Geffen Records, reports Billboard.

Along with his partner Kyambo “Hip Hop” Joshua, Roberson is best known for managing Hip Hop Since 1978 artists such as Lil Wayne, Kanye West, Drake, and Young Jeezy.

Roberson started out working for Jay-Z at Roc-A-Fella Records and got his big break when he worked on West’s debut album The College Dropout. He then went over to Atlantic Records where he was a senior VP of A&R. Since then he has held the position of president of the urban division at Columbia Records.

In his new role at Geffen, Roberson will be working under Interscope Geffen A&M chairman Jimmy Iovine. He will be tasked with finding and developing new artists as well as looking to bring the label into areas it has not yet reached such as the digital space, touring, and management. —Carter Newby

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