Denzel Curry’s “Ultimate” Used in New Adidas Commercial
2016 XXL Freshman Denzel Curry has obviously made a lot of noise over the last few months, and it looks like the folks at Adidas are going to help him make even more. On Thursday (July 15), the brand unveiled their newest commercial, which features the rapper's 32 Zel/Planet Shrooms cut, "Ultimate."
Titled "Creating New Speed," Adidas' new advertisement focuses on the training of a few athletes from Florida's Muck City. Curry's speaker-thumping anthem serves as the soundtrack.
Adidas' new commercial should give Curry more exposure than ever. During his XXL Freshman interview, Curry explained that more fame comes with positives and negatives.
“It’s a blessing and a curse [to be an XXL Freshman] because I knew what I was getting myself into," Curry explained. "At the same time, I did earn this. I’ve seen people get it a lot quicker but I really grinded. The fact that I’m finally getting recognition for what I do is always a blessing, you know? The curse part of it is more fame and more shit that’s going to go on after it. It can go to people’s heads. People are different. I have people to keep me grounded. That’s very important. And I like the fact that I have people to keep me grounded. I’ll never switch on them, they’ll never switch on me and that’s what it’s going to be. But other than that, it’s cool…"
Be sure to stay tuned for more updates on Curry and the rest of our 2016 XXL Freshman class.
See Behind-the-Scenes Photos of Denzel Curry at 2016 XXL Freshman Class Cover Shoot