While it first dropped back in May, Chance The Rapper's Coloring Book continues to fly high as he delivers performances and once in a lifetime moments, attending President Obama's final state dinner or singing onstage with Alicia Keys in back-to-back nights. Chance's broadening appeal has started with Coloring Book, a free release that represents his ability to buck convention, and has extended through his sincerity and humility. Both of those characteristics are present in his latest video for "How Great," which was shot entirely on an iPhone and features Jay Electronica and his cousin Nicole, billed here as My Cousin Nicole.

Chance announced the video on Twitter on Thursday (Oct. 20), writing, "Can I get a witness. Thanks to everyone who made #HowGreat possible. I'm stalling on the video cause it's so different from my other videos, idk if this is one of those videos everyone will love instantly lol."

The video requires users to lock their phone screens to portrait mode orientation to experience it properly. It's the type of low-budget innovation that has elevated Chance as a new music pioneer, his ability to play to millennial preferences going unmatched. Watch the video up above. Chance last dropped a video for "No Problems" with 2 Chainz and Lil Wayne back in May. Chance continues on his Magnificent Coloring World tour with a stop in San Francisco tonight. His visibility isn't likely to decrease afterward, as he ramps up his Grammy consideration in the coming months.

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