Having already released another single off of his upcoming Cadillacticaalbum yesterday, the Mississippi native gave fans yet another reason to be excited about his album. The former XXL Freshman dropped the visual to his Rico Love-assisted single "Pay Attention." The visual, which utilizes a simple black and white color scheme, finds K.R.I.T rapping to his female counterpart, letting her know that he should be paying more attention to her.

Cadillactica drops Nov. 11. Check out the video above.

Previously: Big K.R.I.T. Brings Out Smoke DZA And Big Sant At NYC’s Highline Ballroom
Big K.R.I.T. Claims The Title Of King Of The South
Here’s The Official Cover Art And Tracklist For Big K.R.I.T.’s Upcoming Album ‘Cadillactica’