LRG

Per LRG, everyday is 4/20. So as a tribute to the Cheech & Chong, the brand developed a limited collection inspired by one of humanity's masterpieces, Cheech and Chong's Up In Smoke (1978). The collection features a red beanie made famous by Cheech's character and the two T-shirts have obscure references only real stoners know about...

Southern California lifestyle brand LRG delves into the world of eyewear with their inaugural LRG Vision collection. Realized on five different models - including the Giraffa, Solaristics, Findaway, Mr.Incentive and Researchicon - each is available in a variety of frames with contrasting colorways and lenses...

Summer travels inspire new perspectives… To mark the introduction of the Summer '13 collection, LRG trekked to the So. Cal high desert region along with a group of young visionaries like skaters Felipe Gustavo and Trent McClung, Compton-based rapper Problem and Roc Nation beatsmith Jahlil Beats. The c...

LRG reveals its upcoming holiday collection...

LRG and the World Famous Beat Junkies Present "For the Record"...

DJ supergroup partners with seminal lifestyle brand to celebrate 20 years of influence and progress in hip-hop and DJ culture...

Gibbs breaks down his definition of "Education through Imagination" while rolling one up...

LRG dropped its limited edition Casey Veggies x LRG x New Era 9Fifty snapback hat earlier this week and XXL readers have the exclusive chance to win one...

Casey Veggies is staying on his grind, and for his latest look, the California native teams with LRG and New Era for this snapback promo video...

Christmas comes early with LRG...

Jonas Bevacqua was found dead in his Laguna Beach home earlier this morning...

The creator of online retailer Karmaloop.com talks about where the company is heading, why rappers mess with Karmaloop and more...