PacSun announced their upcoming collaboration with Fear of God founder and designer Jerry Lorenzo with the release of the Pac Sun x F.O.G. Lookbook.

Jerry was involved in all aspects of this partnership. Envisioning and styling the entire campaign as well as personally selecting model, Gabriel Sahhar. He also chose photographer, Cameron McCool (who shot Jerry’s first two Fear of God campaigns), to shoot the F.O.G. campaign in Glendale, CA. The PacSun x F.O.G. line represents the most fashion-forward and highest quality fabrication ever for PacSun in menswear and is an on-going partnership between Jerry Lorenzo and PacSun, planned for multiple seasons.

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The PacSun x F.O.G. 2015 fall/winter collection launches on Dec. 11 and includes 10 pieces followed by a second delivery with an additional 12 pieces dropping late December.

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