As smokers prepare for this year’s 4/20, today Nike unveils its annual 4/20 SB Dunk, themed after stoners' favorite day. Dubbed after one of the most common strains of weed, White Widow, the upcoming SB pair will feature an eye-catching upper in a mid-form design.

Launching this Fri., April 20, at select Nike retailers and boutiques, the 2018 SB Dunk Mid White Widow features a hairy suede upper in light green and off-white hues with gym red accents covering the SB branding, tongue and Swoosh logo. In addition, a stash pocket is included under the tongue to help smokers store their goods in a safe place.

Nike produced its very first 4/20-themed silhouette in 2004 with the debut of the Red Hemp sneaker. Since then, every year the Swoosh has created a sneaker honoring the smoke friendly holiday.

The Nike SB Dunk Mid Pro White Widow will release at select Nike retailers and online at on Fri., April 20. Releasing a slew of men’s sizes, the shoes will retail for a suggested price of $100.


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