Jordan Brand Unveils Air Jordan 1 Hyper Royal
This summer, Jordan Brand introduces a brand new colorway of its classic Air Jordan 1 silhouette. Dipped in a hyper blue hue, this upcoming Jumpman sneaker takes on a bright and vivid approach with its summer-ready makeover.
Inspired by the iconic 1985 sneaker, this Air Jordan 1 Hyper Royal pair features a full grain leather upper in a royal blue and white tone. Detailed with the Jumpman’s classic wing logo on the outer side panels, the sneakers sit atop of a white midsole and royal blue outsole. Hyper blue shoelaces complement the canvas of the sneakers while a matching white pair of laces are also included with the pair.
The Air Jordan 1 is one of Jordan Brand’s most iconic shoes form its Air Jordan series. Debuted by Michael Jordan in 1985 during a Chicago Bulls game, since then the sneakers have become a staple for the sportswear brand.
The Air Jordan 1 Retro Hyper Royal will release at select Jordan Brand retailers and online stores starting Sat., July 7, for a suggested price of $160.
In related Jordan Brand news, the Jumpman recently introduced its fall 2018 apparel and footwear collection featuring a slew of styles and colorways, including the Air Jordan 3 International Flight, the Air Jordan 10 Back to School and more.
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