Jordan Brand And Warner Bros. To Relaunch Hare Jordan Campaign
Jordan Brand will rekindle its relationship with Warner Bros. by brining back the Hare Jordan campaign in celebration of the 30th anniversary of the Air Jordan franchise.
It's been 23 years since Jordan Brand last partnered up with the Warner Bros. franchise and with the brand's anniversary this year, both companies will be introducing hare Jordan products starting spring 2015. The original Hare Jordan campaign debuted in 1992 with a a series of commercials starting basketball legend Michael Jordan and the Looney Tunes star Bugs Bunny.
No official date has been unveiled for the start of the campaign, but stay tuned with XXL for more information on the Jordan Brand and Warner Bros. partnership.