FIFA will not allow any player to wear Beats by Dre headphones inside the stadiums or to media events at the World Cup. FIFA has a licensing agreement with Sony and they do not want any Beats headphones at the tournament. They even went as far to send every player participating in the World Cup a free set of headphones.

Just recently Beats released this epic five minute commercial featured the pregame rituals of international soccer stars with cameos from Nicki Minaj, Lil Wayne, Lebron James and Serena Williams, among others.


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