Super Bowl season is officially upon us and this year’s game is shaping up to be one of the biggest sporting events of the year and quite possibly in NFL history. In celebration of the huge milestone event, many clothing and accessory brands are celebrating Super Bowl 50 in a big way.

Sports lifestyle brand, '47, who are partners of the NFL, will honor the landmark game touching down in the Bay area, by teaming up with Benny Gold and Black Scale for a limited-edition boutique collection. With both brands native to San Francisco and recognized as leaders in the streetwear world, the ’47 SB50 boutique collection is perfect fit for this year's Super Bowl.

The ’47 SB50 boutique collection features, both Benny Gold and Black Scale’s signature styles splashed on a variety of classic ’47 apparel and headwear while paying homage to the grand NFL event. Benny Gold plays off their own mantra of “Stay Gold” while incorporating historic Super Bowl logos with modern iconography on various silhouettes of the 13-piece collection. Black Scale embraces their signature typography and notorious tonal black and white color palette to shout out the San Francisco 49ers and Oakland Raiders and represent the host city’s professional teams in a 13-piece collection as well.

'47
'47
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'47
'47
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The full 26-piece boutique collection will be exclusively available to 47brand.com and each designer’s lines on bennygold.com and black-scale.com respectively. Retail prices for the Benny Gold collection ranges from $22-$40 for headwear, $50-$55 for tees and $96-$125 for hoodies and crew neck sweaters. Black Scale’s collection is priced at $24-$32 for headwear, $50-$55 for tees and $95-$125 for hoodies and crew neck sweaters.

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