Asics to Release Gel-Lyte III Pensole Reflect

Foot Locker, in collaboration with Pensole Footwear Design Academy and ASICS, revealed today the winning sneaker design developed during the first “Fueling the Future of Footwear” Master Class.

Together, the brands selected 18 students out of 1,400 applicants with skill sets across design, engineering and business to compete in six teams and create a new silhouette for the ASICS GEL-Lyte III sneaker. The three-week course, which took place in July 2015, featured a competition built upon Foot Locker's commitment to delivering the freshest, athletic-inspired footwear and PENSOLE's “learn by doing” footwear design process. The winning team created a custom design for the iconic ASICS GEL-Lyte III sneaker. This Gel-Lyte III "Pensole Reflect" features a navy blue suede upper with hits of baby blue and orange on the heel, outsole toe box, sock liner and tongue.

The competition winners, chosen by ASICS product and marketing teams and the founder of PENSOLE, D'Wayne Edwards, earned a $12,000 prize and will see their breakthrough sneaker design come to life, from conception to production and ultimately to Foot Locker shelves.

Foot Locker will sell only 300 pairs of this Asics Gel-Lyte III "Pensole Reflect" design starting Saturday, Sept. 17 at select Foot Locker locations worldwide.

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