Reebok

To help celebrate the 25th Anniversary of The Pump technology Reebok combined the Pump custom fit technology with some of the most iconic shoes in Reebok’s basketball history. The first launch of the four-shoe “Pump It Up” pack, The Pump Question takes inspiration from the Pump Omni Lite that was made famous in 1991 by Dee Brown’s no look dunk and fuses it with basketball legend Allen Iverson's s

The Shaq Attaq IV continues to push the envelope with a limited edition colorway inspired by the holiday season. Reebok Classic incorporates the perfect amount of detail to make this a truly one of a kind shoe. The long narrow strips of metallic blue shine like tinsel and the Candy Cane striped laces are a sweet finishing touch...

Check out the dope gifts you should cop a friend, loved one, or yourself this season. This story was published in the Winter 2014 issue of XXL, available on news stands now. Related: Kendrick Lamar Is On The Cover Of XXL’s New Issue Reebok VP Todd Krinsky Wants To Inspire People With New Kendrick Lamar Partnership Kendrick Lamar Keeps It Authentic With New Reebok Collab

Reebok shook the sportswear industry last week after announcing their partnership with Grammy-nominated artist Kendrick Lamar. K.Dot will be featured throughout Reebok's global campaign ads and in the fall of 2015, the TDE artist will launch his very first limited edition collection with the brand...

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Reebok is known for partnering up with some of the biggest names in the industry and their latest partnership proves that once again. Reebok will be taking the fusion of music and footwear to a whole new level by partnering up with Kendrick Lamar...

In a new ad for Reebok, Kendrick Lamar revisits the streets and classrooms of Compton from whence he came. The Anthony Mandler-directed spot, called "I Am,"catches the emcee somewhere near the end of his process, teasing out the last couple of words of a verse...

Alife had a successful run with their collaboration pump sneaker with Reebok, and now the New York based retailer will be rereleasing along with Reebok the popular silhouette. The tennis ball-inspired Pump originally dropped in 2006. The demand for the shoe from sneakerheads and Alife fanatics has caused both brands to rerelease the silhouette...

To celebrate the 25th Anniversary of The Pump technology, Reebok Classic combined The Pump custom fit technology with some of the most iconic shoes in Reebok’s basketball history. The first launch of the four-shoe “Pump It Up” pack takes inspiration from the Pump Omni Lite that was made famous in 1991 by Dee Brown’s with his no-look dunk and fuses it with basketball legend Allen Iverson's signatur

The Shaq Attaq IV continues to push the envelope with a limited edition colorway inspired by the holiday season. Reebok Classic incorporates the perfect amount of detail to make this a truly one-of-a-kind shoe. The long narrow strips of metallic blue shine like tinsel and the Candy Cane striped laces are a sweet finishing touch that gives this Reebok Shaq Attaq IV the Christmas spirit... Read Mor