Another month, another Gucci Mane project to consume. His latest installment of his Trap God series, Trap God 3, continues to prove that he's maintaining his relevance in hip-hop while still being incarcerated. Since Sept. 2013, Gucci's been behind bars until reportedly late 2016, but has fed the streets with a bevy of new material, which show his hustle never stops. The incarceration, however, seems to have no effect on the Atlanta rapper as he manages to keep his fans satisfied with tons of records from the Brick Factory vaults.

Trap God 3 brings you everything you’d expect from Guwop: Hard-hitting baselines driven by simplistic, yet explicit lyrics that involve drugs, sex, and violence. There are some of Gucci's frequent producers that appear on the project such as Mike WiLL Made-It, Sonny Digital, Dun Deal, 808 Mafia and Drumma Boy to keep his signature sound knocking. Most notably, Gucci's latest set of tracks isn't jaded by industry contemporaries, as he only features Chief Keef on the excellent "Start Pimpin'." Elsewhere, Gucci keeps it brash and real - just like his other projects - on songs like "Go For It," "Speed Bumps," and "So Hoody." As far as trap music is concerned, Guwop’s reputation speaks for itself, solidifying his core fan base and facilitating his lyrical content. No sound represents this sentiment better than “5 O'Clock,” as it paints Gucci’s callous and violent expressions of murder and mayhem.

The project continues to show Gucci Mane’s lyrical progression, but fails to provide anything gripping for his fans. Those looking for Gucci to transform himself are going to have to wait until he is released from prison. Still, fans know what they're getting from Big Guwop, so having massive amounts of songs out there for listeners can't harm your career. There are questions that come to mind though: Will the ensuing years continue to make Gucci Mane rich through constant releases? Or will Gucci’s star fade due to physical absence, ambiguity, and repetitive content? As we have seen with Lil Boosie and Ja Rule acclimating to contemporary hip-hop and regaining prominence, is the same fate in store for Gucci? Only time will tell.—Brandon Matthews

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