Jeezy Is At The Top Of His Game On ‘Seen It All: The Autobiography’
It's been three years since hip-hop last saw an album from America's favorite rapper, Jeezy. Even though Jeezy has been relatively quiet as a solo artist, Jeezy has found new success behind the scenes as Atlantic Records’ Senior VP of A&R and rebranding his CTE World imprint with free compilation tapes. After putting his energy into the careers of YG and Doughboyz Cashout, Tha Snowman returns with his fifth studio album, Seen It All: The Autobiography.
In May, Jizzle built the anticipation for his LP with his first single "Me OK," which features his chant-charged hooks over a hard-knocking beat by Drumma Boy. It’s his signature style that continues to attract listeners, even on the title track “Seen It All," featuring Jay Z. Undoubtedly, the Cardo-produced beat finds Jeezy and Jay recreating the same energy as “I Do” and “Go Crazy (Remix)” by recalling their drug-dealing pasts through reflective rhymes.
Elsewhere on the LP, Jeezy does some rare experimenting in the Auto-Tune lane with “4 Zones,” as he harmonizes on the hook over the Mike WiLL Made-It production. The soulful “Beautiful,” featuring Game and his former nemesis Rick Ross, has a nostalgic feeling that finds both rappers exchanging bars and hooks with Tha Snowman, while celebrating their success and good life. “No Tearz” gives us the joyful side of Jeezy as he teams up with fellow Atlanta rapper Future, who provides the somber hook. The song could serve as a potential radio friendly record due to its pop influenced vibe.
Jeezy continues to spit game as a elder statesmen of the trap on tracks like “What “What you Say,” “Black Eskimo,” and the album intro “1-4 Block.” These songs, along with the Akon-assisted “Been Getting Money” should get a lot of praise from his core fans. Another highlight is “Beez Like,” which is embedded in Southern roots with upbeat production, and contains arguably Boosie’s best verse so far.
Despite a three-year gap since 2011’s TM: 103 Hustlerz Ambition, Seen It All finds Jeezy flipping the script from a true hustler to a trapstar with a lot to tell. Coupled by The South’s elite producers (Drumma Boy, Mike Will, Childish Major, among others), Jeezy’s more mature, in-depth approach to music is easily relatable. At this moment in Jeezy’s career, he’s managed to find a new way to own his lane by staying consistent to what's made him a household name. Seen It All: The Autobiography is a solid offering, and shows growth of Tha Snowman who is 10 years deep in the rap game.—Roger Krastz