Atlanta rapper Nebu Kiniza is channeling the three major aspects of his life in his brand new video. Directed by Dylan Bergstrom “Fuck It Up” gives viewers the grind, the turn up, and the come up as Nebu takes his life from rags to riches.

The video opens up with Nebu doing what looks to be a sound check rehearsal for a performance. It then leads into him and his homies at a house party where they are kicking it with some friends. To close out the video, the rapper puts on a crazy show for hundreds of fans who are in attendance.

This Queens-born MC has been making a name for himself for quite a while now. His breakout record “Gassed Up” is currently sitting on 56 million plays via SoundCloud and 3 million plays via YouTube. He followed up that song with another turn up record called “Lit” which is currently close to 700,000 plays.

Nebu Kiniza did an interview with XXL back in December where he spoke on his goals entering the hip-hop game.

“To always progress and always become a better person,” Nebu said. “I want to learn a lot from this music experience. I never see myself doing anything beside the music except venturing into newer businesses. If I tell myself I can do something, I’m going to do it, period.”

Check out the full video for “Fuck It Up” below.

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